Case Study
Holdbreaker
Europe-wide, September 2023 - Present
Commercial Videography & Photography
For over a year we have worked to capture climbing videography and photography for Swedish female climbing brand, Holdbreaker and create content that is a mix of inspirational marketing reels and raw adventure visuals. The brief was simple - subtly feature the products in inspirational, yet relatable visuals in use by the people that give the brand meaning…female climbers.
October 2024
Kirsty filmed, edited and featured in this short promotional reel to reach & convert new followers by communicating the brands core value that Holdbreaker is a brand by female climbers for female climbers. Its meant to inspire women to be bold, to follow their passion for climbing fearlessly and to instill the brands truth that “we see you, we are you.”
Views: 33,482
Watch Time: 2d, 20h, 10m
Likes: 2573
Shares: 54
Saves: 160
Follows: 200
September 2024
A short reel of immersive, raw footage with an empowering VoiceOver that the brand’s existing audience (and potential new followers/customers) of female climbers will relate to and be inspired by, seeing the product in use in a situation they can envision for themselves.
Views: 230,000
Watch Time: 19 days, 10 hours and 27 minutes
Likes: 12,000
Shares: 230
Saves: 1000
Follows: 947
October 2024
“Wow, sweet ride….can it belay? It’s us. We’re girls.
Holdbreaker. Kick ass comfy, supportive climbing bras for women, by women since 2019. We got you covered. Literally.”
A cheeky, fun, relatable take on a classic quote with the ever popular raw visuals, featuring Kirsty climbing in Romania and filmed by Hardin, on the rope.
Views: 52,669
Watch Time: 2 days, 16 hours, 23 minutes
Likes: 3000
Shares: 79
Saves: 239
